Yes (96%)   No (3%)

Do you work inside or outside Palo Alto?

Inside (37%)   Outside (28%)   Retired/Don't work (33%)

Location (26%)   Service (17%)   Price (25%   Selection (26%   Other (3%)

Where did you buy your last car?

Palo Alto	31%	91
Mountain View	7%	20
Redwood City	10%	30
San Jose	8%	25
Burlingame	4%	12
Internet	4%	13
Other	32%	94

Where do you predominantly shop for groceries?

Palo Alto (59%) Menlo Park (11%) Mountain View (22%) Los Altos (2%) Internet (0%) Other (2%)

Over the last year, where have you purchased clothing? Check all that apply.

Stanford Shopping Center	26%	196
California Avenue	3%	26
University Avenue	5%	44
Valley Faire	5%	38
Santana Row	0%	6
City north of Palo Alto	10%	77
City south of Palo Alto	19%	145
Internet	17%	133
None	0%	2
Other	11%	83

Television?

Palo Alto	23%	66
Menlo Park	2%	7
Mountain View	27%	77
East Palo Alto	13%	39
Internet	2%	8
Other	21%	60
None	9%	26

Camera?

Palo Alto	38%	110
Menlo Park		0
Mountain View	7%	20
East Palo Alto	3%	9
Internet	24%	69
Other	11%	32
None	15%	45

Computer?

Palo Alto	25%	73
Menlo Park		0
Mountain View	3%	11
East Palo Alto	3%	11
Internet	37%	106
Other	23%	66
None	5%	17

Furniture (major item)?

Palo Alto	18%	51
Menlo Park	6%	17
Mountain View	12%	34
East Palo Alto	1%	3
Internet	2%	7
Other	42%	119
None	16%	47

Palo Alto

none (2%) 1 to 6 times (30%) 7 to 12 times (27%) 13 times or more (39%)

Menlo Park

none (35%) 1 to 6 times (50%) 7 to 12 times (10%) 13 times or more (2%)

Mountain View

none (19%) 1 to 6 times (54%) 7 to 12 times (12%) 13 times or more (13%)

Los Altos

none (56%) 1 to 6 times (35%) 7 to 12 times (4%) 13 times or more (3%)

East Palo Alto

none (90%) 1 to 6 times (8%) 7 to 12 times (0%) 13 times or more (0%)

San Francisco

none (37%) 1 to 6 times (49%) 7 to 12 times (10%) 13 times or more (2%)

San Jose

none (62%) 1 to 6 times (32%) 7 to 12 times (2%) 13 times or more (1%)

Other

none (22%) 1 to 6 times (53%) 7 to 12 times (12%) 13 times or more (11%)

Costco

none (25%) 1 to 6 times (30%) 7 to 12 times (24%) 13 times or more (18%)

Fry's

none (12%) 1 to 6 times (63%) 7 to 12 times (14%) 13 times or more (9%)

Home Depot/Expo/OSH

none (12%) 1 to 6 times (50%) 7 to 12 times (21%) 13 times or more (15%)

Office Depot/Office Max/Staples

none (23%) 1 to 6 times (64%) 7 to 12 times (9%) 13 times or more (2%)

Walmart/Target/Mervyn's

none (11%) 1 to 6 times (41%) 7 to 12 times (24%) 13 times or more (22%)

Ethnic Grocery

none (59%) 1 to 6 times (29%) 7 to 12 times (6%) 13 times or more (4%)

Trader Joe's/Other specialty grocery

none (10%) 1 to 6 times (32%) 7 to 12 times (26%) 13 times or more (29%)

What mode of transportation do you usually take to shop?

Drive (90%) Bicycle (3%) Walk (3%) Alternative Transportation (bus, train) (0%) Internet (0%) Other (0%)

How many times have you shopped online during the last six months?

none (9%) 1 to 6 times (35%) 7 to 12 times (27%) 13 times or more (27%)

What are your reasons for not shopping at Palo Alto locations more often? Check all that apply. Note:some of the choices may be relevant only to certain areas (for example, stores along El Camino)

Lack of useful types of stores	21%	172
Uninviting environment	3%	27
Poor pedestrian access from neighborhood	3%	27
Difficulty parking	14%	120
Easier to drive to other locations	9%	76
Price	21%	173
Better selection available elsewhere	23%	195
Other	3%	27

What stores would you like seen brought to Palo Alto?

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Please add additional comments about your shopping/buying habits or concerns about retail in Palo Alto:

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